The African American Midwest
When a team of filmmakers and professors decided to explore the history of the American Midwest, Big Yellow Taxi was the immediate recommendation of neighboring universities.
The African American Midwest: A 400-Year Fight for Freedom is a groundbreaking digital documentary that seeks to uncover the untold history of African Americans in the Midwest over the centuries. Big Yellow Taxi was the ideal partner to effectively promote this critical narrative, offering a stunning and professional website design to enhance awareness, attract sponsors, and build credibility. Facing a tight timeline, we expertly crafted a distinctive logo for the project, structured the content into an engaging information architecture, and developed a user-friendly website. This platform showcases the documentary and serves as a vital resource hub, revealing the rich and underexplored history of African American experiences in the Midwest.
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