Protection from Sexual Exploitation and Abuse (PSEA)

Sexual exploitation is defined as an actual or attempted abuse of someone’s position of vulnerability

The need for strengthened action to protect beneficiaries of humanitarian assistance from sexual exploitation and abuse emerged after reports indicated that some humanitarian workers were responsible for such acts. Big Yellow Taxi was the primary partner in visually addressing this critical but sensitive issue. As part of an extensive branding and media campaign, we created a series of communication assets across multiple platforms that outline and advocate for UNICEF’s prevention and response strategies regarding sexual exploitation and abuse.

We developed a symbol to foster open dialogue in a safe environment. Since then, Big Yellow Taxi has collaborated with various country offices to produce posters, publications, presentations, and videos to inform UN staff and raise public awareness. Our success with UNICEF’s PSEA (Prevention of Sexual Exploitation and Abuse) group led to an additional partnership with UNFPA, where we established design materials for the Afghanistan PSEA Network.