We design powerful websites that engage your audience…
CLIENT: The United Nations
The Office of the High Commissioner for Human Rights (OHCHR) needed a website to celebrate the 50th anniversary of two historic covenants.
The website had to be geared to both the general public and to OHCHR field presences and partners. The objective was to provide information about the campaign and how to get involved, including resources that partners can use in support of the campaign. The site also had to feature human stories surrounding the covenants, and links to more information on the International Bill of Rights.
Our solution was to highlight the website with an interactive quiz/game that will challenge players to dispel various myths about human rights (e.g. human rights are a Western invention, favor criminals, inhibit free speech, etc.). Players are asked a serious of multiple-choice questions; some based on real human rights cases, in which they must decide if a human rights violation truly exists in the scenario and why. Points are earned with each question and the game concludes by awarding the player a title that can be shared on social media, encouraging others to play.
The United Nations Office of the High Commisioner for Human Rights (OHCHR)
The Office of the United Nations High Commissioner for Human Rights (OHCHR) represents the world’s commitment to universal ideals of human dignity. Their unique mandate from the international community is to promote and protect all human rights. They also support the work of the United Nations human rights mechanisms, including the treaty bodies established to monitor State Parties’ compliance with the core international human rights treaties and the Special Procedures of the Human Rights Council. OHCHR, promotes the right to development, coordinates United Nations human rights education and public information activities, and strengthens human rights across the United Nations system. They work to ensure the enforcement of universally recognized human rights norms, including through promoting both the universal ratification and implementation of the major human rights treaties and respect for the rule of law.