In early 2020, Big Yellow Taxi produced 5 videos for UNICEF China about the novel coronavirus. After months of quarantine, the people of China were preparing to return to school and work. UNICEF China put out several video PSA’s geared toward different audiences about what steps to take to safely make the return to work and school. With each target audience in mind, BYT created these videos in a range of styles to convey important information about what each person can do to stay safe while at school. Parents, teachers and children of all ages were reached, with over a million views of these videos.