We design and produce your custom publication…
CLIENT: The Clearing House
Since 2015, we’ve designed and produced Banking Perspectives, the quarterly journal of The Clearing House. The publication’s aim is to inform financial industry leaders and the policymaking community on developments in bank policy and payments. The journal is a forum for thought leadership from banking industry executives, regulators, academics, policy experts, and industry observers.
Last year we set out to refresh the overall magazine. The goal was to make the brand more contemporary and set it apart from its historic parent company. We began with the magazine’s identity. The name had recently been changed to from Banking Perspective to Banking Perspectives. Adding an ‘s’ was important, as it signified plurality and that there was more than one view conveyed within the publication. Our solution was a clever visual illusion whereas either side of the logo could appear to be in the foreground.
The Clearing House
Since its founding in 1853, The Clearing House has delivered safe and reliable payments systems, facilitated bank-led payments innovation, and provided thought leadership on strategic payments issues.
Today, The Clearing House is the only private-sector ACH and wire operator in the United States, clearing and settling nearly $2 trillion in U.S. dollar payments each day, representing half of all commercial ACH and wire volume. It continues to leverage its unique capabilities to support bank-led innovation, including launching RTP®, a real-time payment system that modernizes core payments capabilities for all U.S. financial institutions. As the country’s oldest banking trade association, The Clearing House also provides informed advocacy and thought leadership on critical payments-related issues facing financial institutions today. The Clearing House is owned by 26 financial institutions and supports hundreds of banks and credit unions through its core systems and related services.