loader image

Results for Children in China

A campaign to showcase achievements over the 2016–2020 program cycle and look into the future of UNICEF’s partnership in China.

Big Yellow Taxi was asked to produce both a report and video in Chinese and English to provide clarity and understanding as to what UNICEF does, how it works, and what has been achieved. In addition, our design and layout team worked closely with UNICEF China’s Communication section to visually represent the information in style consistent with global UNICEF branding guidelines.

For the video portion, our writing team created a script that used simple and easy to comprehend language to engage UNICEF China’s current and potential partners in the public and private sectors. Using a combination of motion graphics, still images, and live-action video footage, our animation team could also visually promote the brand for the general public.


UNICEF, also known as the United Nations Children’s Fund, is a United Nations agency responsible for providing humanitarian and developmental aid worldwide. The agency is among the most widespread and recognizable social welfare organizations globally, in 192 countries and territories. UNICEF works with partners worldwide to promote policies and expand access to services that protect all children.