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Leave No One Behind

Poignant photography combines with accessible and stunning visual design to help UNICEF deliver a vital prescription for those in need across the globe.

UNICEF’s ‘Leave no one behind’ (LNOB) is a United Nations Member States commitment to eradicate poverty, reduce inequalities, and end discrimination. So when they were looking to publish a guide to educate and inform member countries about the initiative, they knew it needed to be visually stunning, clear, and informative. Because we had worked closely with the division in the past, the team turned to Big Yellow Taxi to help them turn that vision into a reality. The 80-page Guidance Note explains the program and sets out how UNICEF country offices can integrate it fully into their WASH programming. It provides a prescription for identifying those left behind, where they are, and how to engage within underserved communities around the globe. Using a horizontal landscape format, we included the most poignant and eye-catching photographs, charts, graphics, and icons, presenting it all in a clean, intuitive, and accessible format. This highly visual resource is available for download on the UNICEF website and was distributed across UNICEF offices worldwide.


UNICEF, also known as the United Nations Children’s Fund, is a United Nations agency responsible for providing humanitarian and developmental aid worldwide. The agency is among the most widespread and recognizable social welfare organizations globally, in 192 countries and territories. UNICEF works with partners worldwide to promote policies and expand access to services that protect all children.