Global Programme to End Child Marriage
Publications that drive action to reach the girls at greatest risk.
In addition to two yearly reports, Big Yellow Taxi produced a poster, brochures, and an email template to inform readers of ongoing progress. Required to align with two sets of brand guidelines, BYT created a campaign with complimentary assets that both adhere to and elevate the existing visuals of each non-profit organization. Through the application of the UNFPA and UNICEF branded color palettes, BYT implemented a recurring circular design element that would appear across all communication materials. The extensive photo research helped to create cohesive imagery for the campaign with a positive and empowering message to convey the sensitive topic of Child Marriage while aligning with both UNICEF and UNFPA brands. The final deliverables worked together in kickstarting a global campaign with cohesive visuals that would become recognizable to UN representatives, stakeholders, and country offices worldwide. The campaign’s success is presented each year through branded communication materials that relay promising statistics by region.
UNICEF, also known as the United Nations Children’s Fund, is a United Nations agency responsible for providing humanitarian and developmental aid worldwide. The agency is among the most widespread and recognizable social welfare organizations globally, in 192 countries and territories. UNICEF works with partners worldwide to promote policies and expand access to services that protect all children.
November 11, 2022