Cities for Women
When UNOPS was looking to promote their Cities for Women campaign, they turned to their trusted partner of more than 15 years.
“Cities have a historic design flaw: too often, they’ve been built by men, for men. And it’s something that continues to impact women and girls today.” This message is at the heart of the UNOPS Cities for Women initiative. The program built on a participatory approach to urban planning, reaching out to the key stakeholders in improved city infrastructure – the women within the communities who are most affected. To support local authorities’ efforts to develop inclusive, gender-responsive urban plans, Cities Alliance and UNOPS needed documents that they could distribute across social media, printed flyers, and workshops. As a trusted UNICEF partner with a longstanding relationship with NGOs worldwide, Big Yellow Taxi was a clear choice. The creative team at Big Yellow Taxi approached each deliverable using our standard five-phase methodology to ensure we delivered these projects on time and budget: Engagement, Research, Editorial, Design, and Production. At each phase in the process, which often occurred concurrently, our team met with key personnel to gather comprehensive requirements and ideas discuss their needs and objectives. We created modular templates to ensure a unified, holistic design across all deliverables, from social media to fliers to workshop handouts using the latest design software. The resulting publications ensured that policymakers, government entities, and women’s rights organizations leading the workshops had the tools they needed.
November 12, 2021