Charter Brokerage, a Berkshire Hathaway Company, began as niche import/export tax law specialists. They initially approached Big Yellow Taxi for help with advertising, but the relationship quickly expanded to include video and a 360° marketing system.
As the company expanded, the relationship deepened as well. When Big Yellow Taxi was tasked with a complete redesign of their website, a deep dive into the site traffic revealed an unfortunate discovery: despite paying for Google advertisements, Charter Brokerage was placing lower than the seventh page in search results, providing room for the competition to lure customers. Big Yellow Taxi audited their site and found key areas that needed improvement.
Search Engine Optimization
Our team did initial research on the competition and found that a heightened focus on SEO was giving them traction. Coming up with target keywords based on audience searches, we rewrote the website’s content while redesigning the information architecture. Working closely with Charter’s team we gained an intimate understanding of their services and patrons, which we used in SEO. Our redesign, paired with content writing, led Charter Brokerage to appear on the first page of Google organically, solidifying their place as the authority on duty drawback laws.
To date, our team has taken the company through several website redesigns and continues to work closely with Charter Brokerage ensuring they retain their rank at the top of the search landscape in their category.
Charter Brokerage is the premiere duty-drawback and customs brokerage services company in the United States and Canada. Founded in 1994 by two international trade attorneys, Charter was created to be the best compliance-focused, full-service customs brokerage firm in the United States. More than 25 years later, Charter provides their clients with comprehensive, compliance-focused customs services, including import, export, merchandise clearance, FTZ, drawback, and related services.
October 13, 2021