Hooked on Phonics: Learn to Read
Hooked on success: Transforming a paper-based educational staple into a chart-topping powerhouse app.
The Hooked on Phonics workbooks have been a fundamental resource in reading education since the 1980s. Our team recognized that developing a mobile app and improved videos and interactive technology could revitalize this classic brand. Under new management, we received approval to create the Hooked on Phonics: Learn to Read app. Our team of writers, designers, and developers reimagined the workbook material and teaching strategies to create a fully interactive app featuring an award system, catchy songs, and engaging music videos. Upon its launch, the app quickly rose to the top of the reading apps chart, receiving five-star ratings. Nearly ten years later, the Hooked on Phonics app remains among the top 50 most downloaded education apps and has helped millions of children learn to read.




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