Fresh Tri Community Network

Capitalizing on an active community of satisfied customers to attract new subscribers through a bespoke, moderated social media platform.

Fresh Tri approached Big Yellow Taxi to boost subscribers for their free app, which promotes healthier living through positive habits. Despite a user-friendly website, we discovered an untapped resource: the community of users.

Through workshops with current and potential users, we found that those who succeeded in the program could be influential ambassadors for the initiative. We proposed creating a social media platform within the app, which Fresh Tri embraced. This breakthrough led to the development of Tri(be)—a feature allowing users to share intentions and express gratitude, fostering motivation and support.

At Big Yellow Taxi, we view our clients holistically. By adding a community element, we turned loyal users into brand ambassadors and created an inviting atmosphere that attracts new subscribers.