Envirocleanse

In 2019, Berkshire Hathaway asked us to reposition its Envirocleanse product from a specialized industrial cleaner to a consumer-packaged all-purpose disinfectant. They also sought our assistance redesigning their website and developing an e-commerce component. At that time, we collaborated with UNICEF on an information campaign about a virus rapidly spreading in China.

Since Envirocleanse was in the process of getting its product certified by the EPA as a disinfectant, we encourage our client to test it against SARS-CoV-2, the virus that causes COVID-19. By the time the pandemic spread worldwide, Envirocleanse was one of the few products on the market certified to help prevent the spread of the coronavirus. As a result, the product experienced tremendous success, and the website infrastructure we created effectively handled the surge in sales.

Later, Big Yellow Taxi redesigned the website and implemented SEO strategies, providing research and quarterly reports to ensure the product remains prominent for businesses and consumers.