Global Programme to End Child Marriage

This campaign needed to align with the brand guidelines of both UNICEF and UNFPA, so Big Yellow Taxi developed complementary assets that adhered to and enhanced the existing visuals of both non-profit organizations. We incorporated a recurring circular design element throughout all communication materials by utilizing selections from both brand color palettes. Carefully curated photos conveyed a positive and empowering message on the sensitive topic of child marriage. In addition to producing two annual reports, BYT created a poster, brochures, and an email template to update readers on ongoing progress. The final deliverables worked cohesively to launch a global campaign with consistent visuals, making them easily recognizable to UN representatives, stakeholders, and country offices worldwide.